data-monetization

It’s Your Data and It’s Time to Own it Again.

Adapex Announces Third Party Cookie Alternatives

This is a paradigm-shifting moment and one that can give you the knowledge and agency to take back your data and thrive in a cookieless ecosystem.

Your data strategy is the bridge to the future.

Adapex has launched a full suite of products that bring first-party data solutions to publishers:

Contextual
Addressable (including Seller Defined Audiences)
Identifiable

Easy implementation and auto-connection through Magnify™, Adapex’s identity axis. Privacy safe. Consent driven.

The data suite will allow you to:

Activate premium PMPs using 1st party data
Accurately target precious Safari, Firefox, and iPhone users
Valuable, cookieless inventory represents 45% of traffic
Unlock online and offline 1st party data monetization

Monetization Tools For Publishers - Featuring Seller-Defined Audiences

Seller-defined audiences are the first specification of their kind from the IAB Tech Lab.

Balancing the goals of personalization and privacy, they allow publishers to monetize through behavioral grouping without revealing unique user IDs or relying on third-party cookies.

Join other publishers and offer targetable audiences at scale through the Adapex Network.

1. Contextual

2. Addressable (including Seller Defined Audiences)

3. Identifiable

Publishers who want to survive in a cookieless world must collect and make the most of their 1st party data. Adapex offers you an easy way to increase monetization with privacy-safe, consent-driven first-party data. Contact andrew@adapex.io for a free demo.